When you think about the best ways to attract the attention of customers and prospects, you probably reflect first on tactics such as social media, paid advertising and email. These are all excellent ...

The blurred lines between PR and marketing still present a conundrum where many professionals struggle. As the co-founder and CEO of a public relations firm, I’ve seen that an often-made mistake ...

Public relations, on the other hand, has the goal of positioning the brand in a positive light while boosting its overall awareness. For example, one goal of PR can be to increase brand awareness.

Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

Marketing includes three major promotional elements -- advertising, public relations and selling. Press releases, news conferences, event participation, newsletters and feature articles are among ...

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

UPS announced that Dale Hayes, a veteran UPS marketing executive with extensive experience in the world of e-commerce and new media, has been named to lead the UPS corporate public relations group.

According to Primitive, Cook is also the owner of Chris Cook Communications and brings 30 years of marketing and public relations expertise to his role as Primitive’s director of public relations.

Laredo College competed with some of the most esteemed and successful marketing and public relations teams from two-year colleges in Texas, Arkansas, Colorado, New Mexico, Oklahoma and Wyoming.