Kathy Koch, a veteran public relations executive who was hired to help Broward schools improve its image after the Parkland tragedy but later became ensnared in her own controversies, is resigning.… ...

They are the main messages that will consistently be voiced throughout your promotion. Clark Communications, a virtual public relations agency, advises having not more than three key messages.

Public relations professionals play an increasingly critical role in shaping how organizations, brands and individuals are perceived. Often acting as the source behind the curtain, gathering facts ...

Public relations practitioners constantly confront pressures to bend or twist the truth. For example, if a warehouse burns down, it could be tempting to make it seem like a minor incident, when in ...