Four public relations executives help make sense of crisis management. Timing is essential The key to an effective crisis communication strategy is knowing when to act, and experts advise a wait ...

Plus, obtaining the services of public relations crisis management experts once the animals have escaped the barn is no substitute for being prepared by having a plan in place that can be ...

In the face of a public relations crisis, a company may decide the only way forward is a total rebrand. It might seem daunting at first, but if your image is truly tarnished, rebranding is a ...

It’s best to prepare for the worse with media training well before a public relations crisis happens, so you know how to stay on message and not become a deer in the headlights.

Having a crisis communications and mitigation strategy in place is essential for law firms and businesses of all sizes to be prepared for unexpected situations that could jeopardize their reputation.

How a public relations crisis is handled immediately after a damaging event can often determine whether a company survives or a reputation can be restored. If that sounds grave, then it should ...

When companies, execs, and celebrities face crises, they call on experts like public relations pros to control the damage. CEOs keep these PR pros on speed dial to influence press coverage and ...

Now, while public relations professionals can’t prevent all scandals, you can try your best to prevent a PR crisis from getting any worse. Here’s how: Decide on whether to respond — and when.

A PR crisis is when an adverse event or bad review about your business gains traction in the public sphere. Most companies will face a public relations crisis at one time or another, and while ...

However, they’re quick to say crisis public relations is critical to the long-term health of any business that wants to protect its public image. But it’s not always easy. Melinda Morgan, president of ...

Milldam Public Relations, a full-service public relations firm, today announced the launch of its Mission Critical Crisis Communications Practice, the ...

The public relations world's bible, PR Week magazine, also noted that Delta was "relying on its corporate newsroom and social media accounts to disseminate information to customers and the press," and ...