Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

NULLDiscover the resources you need to create a successful public relations plan for your business. Our resources page provides articles, white papers, webinars, and podc. FREE ... Discover how the ...

Marketing includes three major promotional elements -- advertising, public relations and selling. Press releases, news conferences, event participation, newsletters and feature articles are among ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...