Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Public-speaking skills are a must since public relations and marketing professionals often find themselves in front of clients, reporters, customers, community representatives or other groups.

The Difference Between Marketing, Advertising, Public Relations & Sales Promotion. Marketing is the overall process of communicating and delivering products to a target audience through the ...

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Public relations executives from the Timberwolves and from Olson Engage were on hand to accept the honor at Cipriani 42nd Street in New York City on Tuesday, May 1.

ARCHIVES: This is legacy content from before Marketing Dive acquired Mobile Marketer in early 2017. Some information, such as publication dates, ... Just as people have had to adapt to the realities ...