Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

Organizations rely on public relations professionals to reach audiences ... Some schools have students work in a student-run agency and plan, research and conduct a communications campaign.

And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan. By completing this specialization, you ...

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...