Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

Public relations professionals work with media types–magazines and newspaper editors and radio and TV producers–to get their clients’ stories in the news. Because there’s an awful lot of ...

What Is Public Relations Damage Control?. Careers in marketing include advertising, research, merchandising, consumer psychology, sales and management, product management and public relations.

When talking about marketing in the security industry, public relations (PR) is probably the least understood tool in the box—and this is to the industry's detriment. Not only is good PR key to ...

Public relations is an import part of any organization’s marketing strategy. In fact, PR professionals help organizational leaders maintain an ethical mindset. There are constant issues that ...

United Airlines has been handed some positive compliance lessons from its recent public relations faux pas, including the forcible removal of a passenger, ... United Airlines: using a compliance ...

Public Relations and Responding to Customer Complaints. Todd Defren of the PR firm Shift Communications says, "I've been floored by the amount of "Customer Service" our team now handles.

Public relations is a form of manipulation, used to shift public opinion. It is expressly designed to benefit the organization wielding it, something we’d be wise to remember during the pandemic.

The UAB Department of Communication Studies offers a top-ranked and award-winning curriculum in public relations. Our program is designed to offer you a wide range of career choices in fields that ...