Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...

Public Relations Writing: Principles in Practice. Sage Publications, 2005. The final deadline for the 2025 Inc. Power Partner Awards is Friday, July 25, at 11:59 p.m. PT. Apply now.

A public relations plan provides a framework for the campaign. Getty. The Public Relations Society of America defines public relations as "a communications discipline that engages and informs key ...

In public relations, the article that features yourcompany is not paid for. The reporter, whether broadcast or print,writes about or films your company as a result of information he orshe received ...

If you have the proper framework, though, it’s possible to earn media coverage by taking a do-it-yourself approach. It all starts with a good understanding of the value of public relations.

Public relations is vital to controlling the narrative for businesses large and small. For investors, PR can be a layer that needs to be pulled back to understand the whole story.

United Airlines has been handed some positive compliance lessons from its recent public relations faux pas, including the forcible removal of a passenger, ... United Airlines: using a compliance ...