PR is the discipline of reputation and influence. PR builds credibility—paving the way from awareness to IPO. Beyond media ...

From the rise of nano-influencers and virtual avatars to executive-led thought leadership and B2B advocacy, there’s a growing ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field ... say public relations will become more aligned with ...

As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key ...

HUNTER will continue to offer influencer marketing as a part of the agency's award-winning, integrated approach including public relations and social-first programming. The leadership team at ...

Chaela Ciongoli most recently served as vice president of marketing at Kerr Cellars, where she helped shape brand marketing strategies.

B2B influencer marketing can be tricky because B2B influencers may not have a big online presence. Here's how you can find offline influencers so you can combine online and offline ... Ads aren't the ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...