AI tools continue to rapidly change the way public relations professionals work – making it easier to brainstorm ideas, draft content, personalize outreach, and measure results. Whether you’re ...

How To Use AI In Public Relations The public relations industry is one that has been utilizing AI in some way, shape or form. Consider these approaches to adopting AI into your PR practices.

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

Human interaction, not tools, will always be what breathes life into relationships—especially in the realms of public relations, which would forever be incomplete without the human touch.

Although public relations remains a relationship-based profession, automated tools can help PR pros do their jobs faster and perhaps better. The tools improve mainstream digital tools, reduce ...