Learn how influence is created and resisted through communication in various settings, including personal relationships, public relations, advertising, and political campaigns. Develop a comprehensive ...

According to a 2024 PwC study, 73% of executives mistakenly use public relations (PR) and reputation management ...

Public relations and word-of-mouth marketing are playing a growing ... Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, ...

“I met Stephanie when I began my master’s in public-relations management in 2008, and she taught me nearly everything I know about public relations as a strategic management function ...

Investor relationship management involves making meaningful ... You can use your investor public relations efforts to highlight your governance structure and demonstrate accountability to those ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Media Design is one of three separate and distinct tracks of the Media Research and Practice doctoral ...