Diane Diamond is the vice president of media relations for SCORE Southern Arizona. For more information, go to www.southernarizona.score.org, email [email protected] or call 505-3636.

That approach made sense under 20th-century best practices. PR and marketing teams had different goals, tactics and techniques for how they accomplished their jobs, even working at cross-purposes ...

The promotional mix is the blend of methods used by a company to deliver company, brand and product messages to target customers. Advertising, public relations, direct marketing and selling are ...

The promotion mix is broad, but generally includes techniques in three broad areas: advertising, public relations and personal selling. Advertising is often the most expensive part of promotion ...

Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions An effective communications strategy requires personal and organizational alignment. Here’s how you get ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...