Public relations is the opposite of advertising ... Readers feel that if an objective third party-a magazine, newspaper or radio reporter-is featuring your company, you must be doing something ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...