As a manager, you are a public relations person for those you lead. Do not assume your boss or upper management knows what is taking place.

Last month a digital marketing expert wanted to include our firm’s public relations expertise in a new business pitch. "How many impressions can you guarantee the client each week?" he asked.

Public relations describes the various methods a company uses to disseminate messages about its products, services, or overall image to its customers, employees, stockholders, suppliers, or other ...

I can't afford to hire a public relations person yet. Can you give me a few suggestions on how to do my own public relations? Thanks — A.M.

But the person quoted was a creation of the public relations staff of a student loan refinancing company. The “expert” had conducted e-mail interviews with journalists but didn’t exist.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Q. I’m a police reporter who is looking to move his family to another state this summer and am thinking about changing my career to public relations. I am uncertain, however, as to how to ...

To hear Burson, Samuel Adams was the great public relations person of the American Revolution. “He started the first grass-roots committee, the Committee of Correspondents,” Burson said of Adams.

What Public Relations Can Learn From The iPhone X Launch. ... But I want to really break down what this was, and what it means for you, the public relations person. Featured Video.