The role of public relations is crucial to building and maintaining a good reputation for a company, yet there’s often confusion surrounding what exactly it does.

Public relations majors must be effective communicators and must have a desire to disseminate information. With a career in PR, you could write press releases, craft social media posts and deliver ...

Public relations professionals work with media types–magazines and newspaper editors and radio and TV producers–to get their clients’ stories in the news. Because there’s an awful lot of ...

A good public relations campaign will have a clear objective. In theory this could simply be to raise awareness of a product, service or brand, but ideally it will be more specific.