An above-the-line promotional mix often includes public relations, ... For example, the promotional mix for a push strategy will be different than the mix for a pull promotional strategy.

Secondary messages support and enrich the primary message. For example, an architectural firm might implement a public relations campaign to develop support for its design proposal for a new building.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...