Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

The purpose of the Committee on Public Affairs and Public Relations is to provide leadership in developing, advocating, and promoting public policies and public relations programs that serve and ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Now, more than ever, the need for mission-critical leadership is evident as we face unprecedented challenges. We must do ...

Public relations professionals say digital storytelling is the biggest future PR trend (88% cite it as important). Social listening ranks second (82%) among PR professionals, followed by social ...

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...

The merger signals a new chapter in purpose-driven public relations, one that celebrates the intersection of culture, community, and strategic communication.

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...