UAB PRCA/PRSSA competes successfully against similar student organizations across the nation and students sit on national committees and are active in the Public Relations Society of America (PRSA). A ...

Public relations professionals are the ones responsible for creating and maintaining a good public image for the organization or clients they represent, according to the U.S. Bureau of Labor ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...

This course develops students’ skills in writing for public relations and relationship management purposes, with particular attention paid to the characteristics and requirements of digital media. The ...

Gain foundational knowledge of public relations along with valuable insights into different career pathways, whether independent, within an agency, or as part of an organization. You'll develop the ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...