World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Public relations (PR) specialists craft press releases, implement brand strategies and analyze public opinion. Drawing on strong communication skills, they manage their clients’ public images ...

Public relations (PR) is not a short-term game. It requires a long-term strategy to help you build a successful and long-lasting brand. Unfortunately, many businesses make the mistake of thinking ...