The practice of framing—crafting a story with a message in mind—is essential to PR success. With the right framing, you can change narratives, highlight key themes, and build a strong brand image. An ...

Potential clients say industry expertise is the top thing they look for when evaluating PR agencies. That's according to a survey conducted by the Public Relations and Communications Association ...

Important Social Media Tools for Public Relations. Small businesses use public relations as part of an overall marketing strategy to build brand awareness and customer loyalty. Businesses can use ...

How To Use AI In Public Relations The public relations industry is one that has been utilizing AI in some way, shape or form. Consider these approaches to adopting AI into your PR practices.

The public relations industry’s first online RFP and RFQ agency selection tools and customizable templates are now available to help clients streamline public relations agency or consultant ...