PR pros are navigating a media landscape being transformed by AI, shrinking newsrooms and shifting audience trust—these ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

and staying on top of trends and issues while blowing your clients' horns, then this is the business for you. The public relations agency's advantages are that you get to use that creativity to ...

A public relations, advertising and applied communication major learns to use communication strategies to help shape the image of a company, organization or brand and to convey information to the ...

Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will step down to become CEO at ...

How Much Does a Public Relations Specialist Make? Public Relations Specialists made a median salary of $66,750 in 2023. The best-paid 25% made $92,290 that year, while the lowest-paid 25% made ...

Strategic Communications and PR Consultancy identified as key growth areas, followed by Issues and Crisis Management. The PR industry in 2025 is defined by both opportunity and complexity, as ...

Organizations rely on public relations professionals to reach audiences and promote an attractive, positive public image. By blending aspects of marketing, journalism and advertising, public ...

A public relations veteran shares his thoughts on the current state of the industry–and what it can do better. Before you go shopping for someone to do the work for you, consider these public ...

Public relations specialists aim to generate positive publicity for their clients and enhance their reputation. They may serve as the press secretary for the president of the United States ...