Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Public relations, on the other hand, has the goal of positioning the brand in a positive light while boosting its overall awareness. For example, one goal of PR can be to increase brand awareness.

Now that it’s the end of the year, we are gonna take a few minutes to reflect on the terrible examples of game-related advertising, marketing, and public relations in 2012.