By blending aspects of marketing, journalism and advertising, public relations specialists shape public perception of their organization and communicate its goals and mission. This may include ...

Look no further! Our resources page provides the information and tools you need to create a successful public relations plan for your business. From articles and white papers to webinars and podcasts, ...

Some 47% of agency PR professionals and 45% of in-house PR professionals say public relations will become more aligned with marketing in the next five years. Public relations professionals say the ...

By contrast, there is a stream of academic (mainly) thinking that tries to distinguish PR and 'Marketing Public Relations' (by which it means product or brand support), and to create a division ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation ...

Research, plan, implement and evaluate effective public relations/advertising campaigns. Develop and design creative storytelling to raise awareness, educate audiences, advocate change and influence ...

When dealing with marketing and public relations (PR) efforts, small businesses can feel lost. There are dozens of social media platforms, traditional marketing opportunities, digital marketing ...

In a digital world, where news and misinformation spread quickly, public opinion can also change quickly. Many types of organizations – from public to private – want to have a positive public ...

And you will emerge from this specialization with several portfolio pieces, including a media contact list, press release, pitch, and crisis communication plan. By completing this specialization, you ...

It's important to recognise the breadth of services involved in effective public relations and digital marketing for SMEs.

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...