In the world of public relations, many professionals have eagerly embraced artificial intelligence tools to optimize and maximize their efforts. While AI technology is seen as a major game-changer ...

In many ways, AI has transformed PR. But the fundamentals haven't changed. You still need to earn high-quality media coverage. The difference is that now, those features are no longer just about ...

How to Become a Public Relations Specialist. There are many paths to becoming a public relations specialist; however, earning a bachelor’s degree in communication or public relations is a common ...

Public relations (PR) specialists craft press releases, implement brand strategies and analyze public opinion. Drawing on strong communication skills, they manage their clients’ public images ...

The most powerful people in PR today know that “public relations” is just a fraction of what it takes to succeed in 2024. They understand how and why the game is changing. They embrace … ...

World Public Relations Day is celebrated annually on July 16. It is a global event that draws the attention of global citizens to the practice of PR, its feats, problems and prospects. The activities ...

Third Hemisphere has been appointed by tech investment firm Scalare Partners to lead public relations across its brands.The ...

PR Machine Expands With Launch of Influence Public Relations for Digital Talent, Staff Promotions. Influence is co-founded by PR Machine’s Mike Liotta and Emily Baird, the latter of whom will ...

But his opinion on the public relations element of America’s space race seems as applicable now as then. As was his take on centering the focus of NASA’s work and emphasis on the technology ...

Two public relations firms — one headed by a former Connecticut television political reporter — are merging, as they seek to expand their roster of corporate, nonprofit, trade association and ...