For executives reading this: Next time you're tempted to say "Just PR this," remember—you're not asking for a simple task.

In a polarized political climate, brands are being forced to rethink how they approach this holiday—striking the right ...

For some brands, surviving PR disasters means facing a public backlash and trying to rebuild trust — a nearly impossible task ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...