You don’t need a PR team that specializes in AI. You need one that understands how to craft the right message, deliver it to ...

For some brands, surviving PR disasters means facing a public backlash and trying to rebuild trust — a nearly impossible task once it's lost.

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

In this publication late last year, I highlighted several trends that could affect PR in the immediate future. As 2025 unfolds, many of those patterns are becoming clearer. I’m expanding on my ...

Welcome to the Department of Advertising, Public Relations and Media Design. We believe in preparing our students to shape the world around them through the practice of strategic communication. Our ...

While only well-established organizations acknowledge the golden investment of public relations, there are also cases where ...

Primitive marketing agency has launched its new public relations arm, naming Chris Cook to lead it to better support ...