Though marketing and public relations have much overlap, the intention and strategies are different, and it is important to understand both in order to effectively use them.

He is replacing SRMC’s outgoing PR director Michele Hoffmeister, who is retiring Nov. 1. Santillo brings 16 years of extensive writing, public relations and marketing experience to the position. He ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands.

The Indian PR industry is urged to specialize, moving beyond generalist approaches to meet the demands of a verticalized ...