Let's start with the fact that PR and marketing are not the same, although many people think they are. If we go back a few years, there was a clear demarcation between public relations and marketing.

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

Two members of Rogers State University's Communications and Marketing faculty were recognized at the 2025 Oklahoma College ...

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...

Align Your Public Relations, Marketing, and Sales by Asking Yourself These Four Questions. An effective communications strategy requires personal and organizational alignment. Here’s how you get ...

Nonprofit organizations rely on public relations and other marketing communications for a variety of benefits that go beyond soliciting direct financial support. The more positive an image a ...

According to Primitive, Cook is also the owner of Chris Cook Communications and brings 30 years of marketing and public relations expertise to his role as Primitive’s director of public relations.