7 Must-Know Public Relations Strategies for 2022 The rapid changes the world has been going through make PR more challenging than ever before. By Aidan Sowa , Entrepreneur.com Jan 11, 2022 ...

Public relations (PR) is an essential tool for companies to build their reputation, increase brand awareness and establish themselves as thought leaders in their respective industries. A well ...

Gamification is a strategy that mimics tactics used by the gaming industry to elicit greater engagement. Relying on inherent competitiveness, gamification rewards engagement with a myriad of ...

Date: December 1, 2022 As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations initiatives ...

Public relations and marketing—what’s the difference? To the untrained eye, it can be difficult to differentiate between something like a social media post and a news story. It can be ...

The Public Relations Community around the globe is observing this month as World PR Month. In the dynamic world of development economics, factors like infrastructure, human capital, fiscal policy, and ...

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Whether planning promotional campaigns or writing press releases, PR specialists build and support a positive image for their client. They deliver “strategies, tactics and techniques for sharing ...

In modern crisis management, you can’t mention public relations without mentioning social media in the same breath. Earlier, we discussed the rate of speed at which bad news can travel on social ...