2. Focus On Your Local Market. Without a doubt, the best way to ramp up publicity for a new business is to focus on the local market. While any company looking to scale will want to eventually ...

No one is in the business of giving you free publicity, but they are in the business of sharing valuable, interesting and good stories. So that is what you have to give them.

How to Score Big Publicity for Your Business. With so many new products and services launching every day, ... As with any type of marketing, measuring the ROI of publicity can be a challenge.

For many entrepreneurs, identifying a newsworthy angle prior to pitching the media can be one of the biggest obstacles to generating publicity. It’s not enough to tell the media about your ...

No, they are in the business of reporting on things and creating content that is unique, new (hence “news”), and interesting. As the saying goes, dog bites man is not news, but man bites dog is.

9 bootstrapping ideas for small business publicity. by Neil Patel on February 23, 2012 at 1:37 pm March 15, 2012 at 1:34 pm. Share Tweet Share Reddit Email. Sign up for GeekWire's email newsletters!

Guerrilla campaigns are really “praying” for free publicity. When dealing with a professional, you are “paying” for results, though many agencies will not charge you unless you receive a ...

London, England / Syndication Cloud / July 07, 2025 / AmpiFire Key Takeaways: Content marketing produces 3x more leads per ...

Publicity also reaches a far wider audience than advertising generally does. Sometimes, your story might even be picked up by the national media, spreading the word about your business all over ...

Content marketing – creating and sharing valuable free content to attract and convert prospects into customers and clients – is an essential strategy that can be used no matter your business.

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 ...

Smartphone marketing apps are becoming increasingly important for small businesses. These are the best marketing apps on iOS and Android for small businesses.