On the issuing side, Pulse found debit card penetration totaled 80.5% among demand-deposit account holders, a 0.6% year-over-year increase. Active debit card holder rates totaled 66.3% in 2023, a 0.2% ...

The 2024 PULSE Debit Issuer Study, ... Debit card active rates (the percentage of debit cards used regularly) declined slightly (-0.2% per year) over the period to 66.3% in 2023.