Brands have been using QR codes in out-of-home ads, mailers, in-store and catalogs to measure ad efficiency, drive traffic to stores and increase conversions to entice affluent consumers.

NEW YORK – Mobile bar codes are an effective way to leverage a brand’s existing marketing ... paper dolls as a theme of ads that included a QR code. When consumers scanned the code, they ...

Beverage brands such as C. Mondavi & Family, Butcher?s Brewing and a leading whiskey brand are boosting their on-pack QR codes with customized content, incentives, social media integrations and ...