Quorn’s parent company suffers £63m loss as plant-based bubble bursts
The parent company of Quorn has plunged to a £63m loss amid a slowdown in demand for plant-based products. Marlow Foods sank ...
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I Just Learned What Quorn Is Made From – And Who Knew?
Quorn is made from a soil-dwelling fungus Quorn ... the company binds the fermented spores together ― with egg white for the vegetarian products and potato starch for the vegan ones ...
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Quorn Redesign
With an ambition to accelerate worldwide growth for the brand, we were briefed to create a new brand identity and packaging design for Quorn, reaffirming the brand's position as the leading healthy ...
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Just how healthy are plant-based meat alternatives?
Fast forward to 1985 and British brand Quorn hit the UK market with its mycoprotein-based alternative meat products, created by fermenting fungal spores in a process similar to brewing beer.
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Marketing food: Quorn's new appeal
Meat substitute Quorn is broadening its market from vegetarians to appeal to the mass of healthy eaters in a quest to become a $1 billion global brand. The Danone brand Activia changed the shape of ...