Frequency is very important when considering an advertising schedule on radio. Listeners tune in and out, change stations, and are often engaged in some other activity while the radio is on ...

East Coast Radio and Jacaranda FM have launched a first-of-its-kind campaign: a high-impact competition that’s designed to ...

Flagstaff Business News How Radio Advertising Success Varies by Location: Why Rural Communities Thrive with Local Radio ...

All this will be packaged in a juicy Post Campaign Analysis – perfect for optimising future radio advertising strategies. And last but not least, East Coast Radio and Jacaranda FM are offering ...

CEO Chris Forgy says Saga Communications is committed to digital expansion despite a revenue dip, citing long-term growth ...

Content from BPR In a world where digital media, streaming platforms and social networks dominate, radio might seem like a relic of the past.

This includes focusing on live event coverage, exclusive interviews and deeply local content that makes radio indispensable. The cost of advertising is another pressing concern. As more businesses ...

Local ad revenue will reach $171 billion in 2025, but may face challenges as over-the-air revenue declines, per BIA Advisory ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

“I agree with your friend,” says Santosh Desai, the brand guru, author, consultant and veteran adman. “It was an iconic ad,” ...