NEW YORK American Airlines is getting a new look. The airline showed off the first plane bearing a new logo and paint job at Dallas--Fort Worth International Airport on Thursday. The familiar red ...

The logo had a white silhouette of this bird in a red box with the words Hawaiian Airlines in white under the bird. Click here to see a picture. The logo then changed in 1966 to a red Jetbird.

American Airlines created its newest logo in 2013, partly to help launch an overhaul of the brand for what would eventually become the world’s largest carrier.

Southwest Airlines Monday rolled out a new logo and paint job (livery, in airplane speak), featuring a multicolored heart. "Our collective heartbeat is stronger and healthier than ever, and that's ...

In 1967, back when Helvetica was still brand new, American Airlines recruited Italian designer Massimo Vignelli to develop what would become the carrier's logo for the next 46 years. It was simple ...

The blue and red cheat, tapered at the stern, was handsome, distinctive and dignified -- exactly what a livery should be. ... Few airline logos are as iconic and long-lasting.

The new CEO of American Airlines is having employees settle a dispute over the fleet's appearance by letting them pick a design for the planes' tails. They'll get to choose between a stylized ...