Mobile touch-points Mobile presents an opportunity to develop an ever-increasing, positive customer relationship ... the channel as part of the marketing mix. For example, a smartphone developer ...

NEW YORK – A Forrester Research analyst at the company’s Forum for Marketing Leaders named Starbucks’ Pumpkin Spice Latte campaign as an example of social relationship marketing excellence ...

Research: AI-capable relationship marketing: Shaping the future of customer relationships. Image Credit: FON's Fasai / Shutterstock A new study in the Journal of Business Research explores the ...