SAP is already the second placed vendor in terms of CRM market share, according to some 2016 Gartner research. Other major players in the market are Microsoft with Dynamics 365, Adobe and Oracle ...

SAP's chief has some valid points and perhaps CRM needs reinvention. The question is whether SAP has the next-gen CRM approach or is it a robotics process automation player.

SAP's cloud computing revenues have topped €1 billion in a quarter for the first time, prompting the company to make bolder plans for markets like CRM.. The European software giant said cloud ...

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...

SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of ...