Aggregator and mobile transaction hub OpenMarket Inc. has launched an SMS advertising service that enables content providers to tap into advertising networks and monetize the content that they deliver ...

The mobile advertising service for content publishers, advertisers, carriers and consumers features dynamic, targeted, ad-funded content across SMS communication channels, with MMS to follow later ...

There was a spike in SMS advertisements in February, as several educational institutions were advertising open admissions. While not all users found the marketing SMSes to be a nuisance, some said ...

We chose the best text message marketing software that gives businesses a competitive advantage when trying to engage customers and leads through the short message service (SMS) channel.

Innovation creates advertising opportunities and challenges. Advances in mobile phone technologies create new communication channels for marketers to reach potential customers (Barnes 2002). The ...

Peter Piper does not currently have an SMS program, so the new mobile ads ... One of the challenges for marketers in mobile advertising centers around how to turn a consumer who clicks on an ...

In the proposed regulations, consumers can only opt in without being prompted by corporates and agree to receive text messages advertising ... or radio (non-SMS-based), among others, may be ...