A SWOT analysis is a type of analysis that helps you develop your business strategy by comparing internal factors (strengths and weaknesses) against external factors (opportunities and threats).

SWOT stands for strengths, weaknesses, opportunities and threats. Conducting this type of analysis will give you a full-circle perspective of where your business stands.

When a business owner conducts a SWOT analysis, the goal is to finish with a clearer picture of the strengths, weaknesses, opportunities and threats that her business faces. Once that process is ...

The SWOT analysis may reveal that some components are stronger than others within the business. For example, Amazon ’s ( AMZN 1.62% ) e-commerce is stronger in North America than Europe due to a ...

SWOT Table . Analysts present a SWOT analysis as a square segmented into four quadrants, each dedicated to an element of SWOT. This visual arrangement provides a quick overview of the company’s ...

SWOT analysis: Why you should perform one, especially during times of uncertainty Your email has been sent Image: marekuliasz, Getty Images/iStockphoto Must-read leadership coverage Shark Tank’s ...