The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

A Sacramento-based nonprofit has just rolled out a $43.5 million national media campaign, aimed at convincing more Americans to buy electric vehicles. “The heart of our mission is to really drive ...

Internal sales campaigns focus on motivating sales employees and are typically not visible or known to customers. They are designed to help businesses meet sales targets while also fostering team ...

Pipeline focus and a mutual sales process will help you jump-start your sales campaign. Newsletters Games Share a News Tip. Featured. Featured. Breaking News. White House Watch. Daily Cover Stories.

Awareness campaigns can help to create a positive image of the brand, which can lead to more sales in the long run. Additionally, an awareness campaign can help to educate potential customers about ...

A successful sales campaign starts with untested leads and ends with new customers. Whether your normal sales cycle is 12 days or 12 months, every sales campaign includes these basic elements ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

As the founder and CEO of a call-center services provider, I believe that if you want a truly customer-centric marketing/sales campaign, dialing campaigns are an option worth considering.

No matter what medium you use to promote yourself, any successful campaign begins with an “aha” moment. That’s the sudden insight that brings you some brilliant idea about how you can get ...

Ambassador Cruise Line today announced the launch of its latest sales campaign, "Dream Cruises" offering deals on select ...

In every sales campaign, there’s a very real danger that the competition either already has the inside track or will swoop in and scoop the deal out from under you.