Sydney Sweeney’s 'great jeans' campaign for American Eagle draws backlash over objectification despite stock surge.

A Halloween-themed campaign for a nail brand used this method to viral success. The ad generated thousands of likes and shares, improving the account’s estimated action rate and user value. When the ...

The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

A Sacramento-based nonprofit has just rolled out a $43.5 million national media campaign, aimed at convincing more Americans to buy electric vehicles. “The heart of our mission is to really drive ...

The Hinesville Area Board of Realtors presented the Liberty County Chamber of Commerce with a check for $3,500 to help with ...

As Ford prepares to launch new pickup styles in the third quarter, it reveals big gains in pickups and SUVs during Q2.

Awareness campaigns can help to create a positive image of the brand, which can lead to more sales in the long run. Additionally, an awareness campaign can help to educate potential customers about ...

Maple Leaf expanded its OOH efforts beyond Toronto to locations all across the country during the second phase. Major markets ...

Ambassador Cruise Line today announced the launch of its latest sales campaign, "Dream Cruises" offering deals on select no-fly sailings in 2025, 2026 and 2027. The company said that guests booking ...

With excitement building for the 2024 football season, Virginia Tech Athletics has announced the upcoming timeline for the 2025 RenewALL campaign in addition to new season ticket sales. As in past ...

Chinese car sales rose sharply last month, driven by government subsidies and sales campaigns. Retail sales of passenger cars in November rose 16.5% from a year earlier to 2.42 million units and ...

The campaign to pass a sales tax that would pay for a new Crossroads stadium & a renovated Arrowhead is run by head of Ron DeSantis campaign.