New Delhi [India], March 4: The Fast-Moving Consumer Goods (FMCG) industry is highly competitive, requiring businesses to manage field sales teams efficiently, track orders, and optimize deliveries.

However, Godrej has a programme called Project Vistaar 2.0 to drive rural sales through vans, people said. “A pioneer of the van-led distribution model in FMCG, ITC leverages its extensive ...