Much research has examined the extent, if any, to which advertising affects sales. This research has been conducted in several contexts, including at firms (Anheuser-Busch, Campbell Soup), at ...

This study examines the allocation of funds between advertising and sales promotion. In recent years, marketers have been increasingly turning to sales promotion as a seemingly attractive strategy.

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Pidilite Industries Limited, manufacturer of adhesives, sealants, and construction chemicals, announced its financial results ...

Sales promotions can be aimed at the customer, sales staff or retailers. Sales promotions intended for the consumer are referred to as consumer sales promotions. Sales promotions intended for ...

Nissan is using mobile advertising to propel its multichannel end-of-year promotion aimed at getting consumers to dealerships. The campaign for Nissan’s year end-sales event also extends into ...