What Is The Difference Between Advertising And Marketing?
Even with the increased overlap from digital transformation, understanding the distinction between marketing and advertising ...
CMS Wire8d
Hyper-Personalized Ads: Marketing’s Biggest Win (and Risk)
AI-powered ads target you with eerie precision. Is hyper-personalization smart marketing or a branding risk? Here’s what you ...
Hosted on MSN28d
Sinclair revamps content brand, ad sales and marketing
Sinclair, Inc. this week announced a revamp to its advertising sales and marketing businesses with the launch of two new initiatives. Starting in February, the company’s advertising sales and ...
Marketing Dive9d
Starbucks says ‘Hello Again’ by advertising around the Super Bowl
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...
ProgressiveGrocer9d
Kroger Precision Marketing Now Offering Incremental Sales Measurement
Unlike standard attribution (or ROAS), incremental metrics isolate the sales lift from advertising through control groups ...
Ad Age11d
Snap’s sales top estimates on strength of ads, subscriptions
Are you a print subscriber? Activate your account. By Asa Hiken - 4 hours 17 min ago By Gillian Follett - 5 hours 39 min ago By Ad Age Staff - 6 hours 43 min ago By Tim Nudd - 7 hours 29 min ago ...
Smarketing Cloud Launches Flo: The AI Agent Revolutionizing SME Sales and Marketing Automation
Smarketing Cloud introduces Flo, an advanced AI agent designed to transform sales and marketing automation for small and ...