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The inside story of how a CEO and a group of marketers made a last-minute change of plans that now has the Ford brand leading ...

Jaguar faces a steep sales decline following a radical rebrand in November 2024, with European registrations plummeting 97.5% ...

Libas has introduced a creatively led campaign titled ‘Maa of All Sales’, a bold and witty take on the seasonal shopping ...

CHICAGO — A recent McDonald’s marketing campaign involving Grimace, the fast-food chain’s decades-old, fuzzy purple mascot, ... Comparable sales in the US market grew 10%, ...

Anheuser-Busch InBev has reported a drop in U.S. revenue in the second quarter as Bud Light sales plunged amid a conservative backlash over a campaign with transgender influencer Dylan Mulvaney.

An ISE campaign has been recognised in this year’s Sammy – Sales and Marketing Awards. The Business Intelligence Group, which ...

Develop marketing solutions that build value with your audience and allow them to opt in to sales conversations when they need them. - David Mattson , Sandler 3.

Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing its head. Economic pressures are causing companies in every industry to cut back: Workers ...