True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

AI-powered roleplaying, events catered to adult children, more targeted and creative incentives and follow-up – these are just a few of the ways senior ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

In this replay, you’ll learn what successful B2B companies have done during past market dips to not only stay afloat, but ...

In a fiercely competitive marketplace, brand managers strive to understand the impact of sales promotions on consumers in order to select a suitable marketing campaign. Given the increasing importance ...

There’s a strong correlation between effective omnichannel strategies and increased sales. 5. Define effectiveness: Marketing effectiveness has become a culture in B2C marketing and our ability ...

Why is it so hard for Sales and Marketing to effectively collaborate? Although both are critical players in revenue generation, the misalignment between the two departments is a well-known issue.

Kumar R. Sarangee, Associate Professor of Marketing, discusses the importance of understanding the market before launching a product and the benefits of identifying your target market. Tips to make ...

this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams. Put your sales force on the fast track ...

Proper monitoring of discounts and promotions is very important to the profitability and customer trends in a restaurant or ...