The last 15 years have seen a substantial increase in the share of marketing budgets taken by promotions, as the spread of scanners has enabled weekly analyses of sales and demonstrated the ability of ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.

Tesla’s Sales Decline Affects Brand Image and Drives Away Consumers (Dmitry Novikov – Unsplash) Reports indicate a 50% drop ...

Sales promotion is used to encourage customers to ... for example 20% off the price of a brand of washing-up liquid. This can encourage customers to buy more or to buy from them rather than ...