Your presentation could mean the difference between success and failure; whether it’s winning the next big contract, gaining new investors, or convincing management of your marketing strategy.

The sales plan therefore often forms part of the larger marketing strategy. The Sales Plan A sales plan, like its name suggests, is a document that outlines your business' goals in relation to the ...

With the growing popularity of The Challenger Sale, a groundbreaking book from the Corporate Executive Board (CEB), sales strategy is changing. That means transitioning from pitching to what CEB ...