When pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital ... Grounded in consumer and FMCG marketing, where the perception of a ...

Buying journey, the decision-makers, influencers, and blockers: Similar to account planning ... omnichannel strategies and increased sales. 5. Define effectiveness: Marketing effectiveness ...

In the fast-paced world of social media, effective marketing and social media strategies are vital to standing out. Whet ...

Marketing strategies should be based on how the company can best provide value. Demand-generation tactics must be aligned with the sales pipeline and the goals of the sales organization. Some people ...

Including the head of sales on your planning team, for example ... a good plan simply presents the objectives for a business, the strategic initiatives, and the tactics. Nonetheless, many marketing ...

this program gives participants practical knowledge of marketing management tools and how to implement them into a successful strategy across multi-level teams. Put your sales force on the fast track ...

For professionals aiming to advance into leadership roles, a strategic marketing programme is more than just upskilling—it is ...