Financial firms are in the midst of planning their 2024 marketing and sales strategies and are grappling with an increasing amount of new marketing technologies, engagement approaches and ...

Marketing leaders don’t need more initiatives. They need ruthless clarity on what drives impact — and the conviction to cut ...

1. Start With The Foundation: Data-Driven Decisions. The first step in any strategic planning process should be gathering comprehensive data. This can include conducting thorough audits of current ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

When the marketing plan includes a public relations strategy through media outreach, thought leadership content and influencer marketing, it can increase brand awareness, generating more interest ...

Despite the sector’s unusually good understanding of the humanity behind business, many firms still behave like marketing, ...

Seven Sales Metrics for a Better Marketing Strategy. In this article, I'll be spotlighting B2B sales metrics that can help you crack the coveted 10% conversion rate. Data is your best friend, so make ...

Ready to leave outdated strategies in the rearview mirror? As we gear up for 2025, B2B marketers are embracing flexible frameworks designed to adapt to the fast-changing landscape of buyer ...

A study of B2B companies found that just one in 20 was able to consistently grow sales faster than sales and marketing expenses. As companies seek to cut costs in an uncertain economy, increasing ...

Oklahoma City-based Schraad Sales and Marketing has appointed Patrick Thompson as its president of sales and strategy.

In her role, Lenore will be responsible for setting and overseeing the company’s overall sales and marketing strategy, as well as developing a plan for scalable growth. “I am thrilled to join ...